Cultivating relationships and success online

Outline

Relationships first, funding follows

Innovations online, a unique reality

1. Audience
2. Interactivity
3. Digital Storytelling
4. Collaboration
5. Pulbic Relations

Audience

Potential reach: 7 billion

Actual audience: smaller, but accessible in a new way

Interactivity

Making good use of newly interactive capabilities

• Common practices
• Underutilized strategies

Digital Storytelling

Making more connections through stories

1. Transparency
2. Determined Audience
3. Empathy

Collaboration

Allowing donors and friends to do the work

• How word spreads: then and now
• How word spreads: a closer look

New means of communication bring a new kind of relationship

Public Relations

An integrated approach to PR

1. Forced transparency
2. Greater PR means greater relationships

Conlusion