Case Studies

These nonprofits are paving the way for social media use and finding a certain amount of success online. Check out how they've made the internet work for them.

Multiple Sclerosis

American Red Cross

Susan G. Komen Foundation

Habitat for Humanity

MS Society

mslogoThe National MS Society was ranked as the top online fundraising this year by the Chronicle of Philanthropy. They found the MS Society raised 33.8 percent of its donations online, and $73 million. You can read here about how they put $50,000 into hiring a team of social media experts to train the rest of the staff in effective use.

Red Cross

redcrosslogoThe Red Cross turned text donations from impractical to a very real and important trend after the earthquake hit Haiti in January 2010.

Before then no organization had managed to raise any substatial amount. As a result of the empathy-inducing tragedy, the Red Cross raised $1 million in just 24 hours. By the end of the week the earthquake struck, they were up to $5 million. Read more>>

Habitat for Humanity

hfhilogoHabitat for Humanity International is bringing online platforms into personal fundraising. People who want to volunteer with HFHI--to build homes for a week in India, for example--must raise a certain about of money to do so. The most successful fundraisers are those that use online tools (source).

Habitat now has its own site (share.habitat.org) for volunteers to build fundraising pages powered by a platform called Fundly. Here's a blog post about HFHI's tech social endeavors.